Oklahoma State University

 

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fapc.biz Magazine

The fapc.biz Magazine is published twice a year and includes information important to the food and agricultural industry, and features FAPC clients, projects and events.

The fapc.biz magazine offers article-length information about many areas of food technology, product development, quality management and business. In addition, fapc. biz includes current industry news and biographical information about business leaders in Oklahoma. Click on thumbnail image to view the magazine.



2006

Winter 2006
Winter 2006

Oklahoma food company takes advantage of a “small” opportunity
Griffin Food Co., located in Muskogee, Okla., recently acquired a new line to produce food products in small bottles. The line is unique in that it uses glass containers and a sleeve instead of a label. Few small-bottle producing lines are located in the United States.

Fall 2006
Fall 2006

Construction of a 
Corporate Identity Program

A corporate identity program should capture and unify all aspects of a corporation’s communications, both internal and external. Companies should try viewing corporate identity building as a five-step process: research, analysis, design, organization, and launch.

Summer 2006
Summer 2006

An Oklahoma oil crisis: 
A case study in corporate identity

Frito-Lay is telling consumers it will eliminate 60 million pounds of saturated fat per year from their diets by switching from cottonseed oil to sunflower oil. But, there is a deeper and more intriguing story to be told here. Instead of an oil crisis, Frito-Lay is facing a corporate identity crisis.

Spring 2006
Spring 2006

Image vs. Identity
Corporate identity involves much more than images and taglines. It represents the very essence of an organization, but when businesses struggle, identity specialists often only offer cosmetic solutions.



 

 

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