fapc.biz Magazine

Summer 2008

Delivery Dilemma
Many Oklahoma small businesses with wholesale gift and gourmet products are facing a delivery dilemma. One such business is Redland Juice Company, a value-added grape juice manufacturer, in Lexington, Oklahoma. The article on page 6 explains how the company is coping with rising delivery costs. (Cover photo by Todd Johnson.)

Spring 2008

Advancing value-added products from processing to presentation
A collaborative partnership between the FAPC and OSU-Okmulgee Culinary Arts Program is helping to advance value-added products from processing to presentation. The Oklahoma Culinary Research Alliance, or OKCRA, was developed to improve existing food products, expand product lines, create new products, exploit the health attributes of these products, and enhance labeling opportunities for Oklahoma.

Winter 2007

Willy Wonka and the jelly bean rule
The jelly bean rule attempts to prohibit foods like jelly beans, which are low in fat, from being called healthy. For novel claims, or claims for which there is no FDA directive, scientific research can often pave the way for a health claim. This article offers some basic information and insight for food businesses, especially those new startups and smaller niche food businesses.

Fall 2007

Company leader speaks about E. coli outbreak
Will Daniels of Natural Selection Foods/ Earthbound Farm spoke about his experience dealing with a foodborne illness outbreak during the recent FAPC Food Industry Trends Conference in Oklahoma City. AnEscherichia coli O157:H7 outbreak was linked to Natural Selection Foods/Earthbound Farm’s fresh spinach sold under the Dole brand.

Summer 2007

Food vs. Fuel
Could algae oil be an answer?
Various types of algae, including seaweed, are among the most effi cient plants to convert solar energy to chemical energy. Oklahoma has a signifi cant amount of water resources and solar energy. Could algae be a viable oil source for the biodiesel industry in Oklahoma?

Spring 2007

Accounting for looks:
Assessing the value of brands
As competition increases in a global market, brands should continue to become a larger part of a company’s value. There are some mathematical and economic models that are used to help determine the value of a brand. Some of the approaches include market research, aggregate cost of branding, sales of similar brands, future premiums, and economic use.

Winter 2006

Oklahoma food company takes advantage of a “small” opportunity
Griffin Food Co., located in Muskogee, Okla., recently acquired a new line to produce food products in small bottles. The line is unique in that it uses glass containers and a sleeve instead of a label. Few small-bottle producing lines are located in the United States.

Fall 2006

Construction of a 
Corporate Identity Program
A corporate identity program should capture and unify all aspects of a corporation’s communications, both internal and external. Companies should try viewing corporate identity building as a five-step process: research, analysis, design, organization, and launch.

Summer 2006

An Oklahoma oil crisis: 
A case study in corporate identity
Frito-Lay is telling consumers it will eliminate 60 million pounds of saturated fat per year from their diets by switching from cottonseed oil to sunflower oil. But, there is a deeper and more intriguing story to be told here. Instead of an oil crisis, Frito-Lay is facing a corporate identity crisis.

Spring 2006

Image vs. Identity
Corporate identity involves much more than images and taglines. It represents the very essence of an organization, but when businesses struggle, identity specialists often only offer cosmetic solutions.